Best marketing management

Best marketing management focuses on the marketing techniques, the marketing management, resources and activities. The best marketing management concentrates on how to influence level of timing and answer to consumers' demand.


Marketing management is a broad task and a manager act as the general executive of his assigned product.

Any resource activities that a company applies are series of marketing strategies which are suitable for that company's aim .
A good company with the right marketing strategy is able to market their product effectively and return their investment.

Regis Mckenna  argued in one of  his viewpoints in one of his Harvard Business review article that because marketing management encompasses all factors that influence a company's ability to deliver value to customers, it must be "all-pervasive, part of everyone's job description, from the receptionists to the Board of Directors."

The management guru, Peter Drucker declares: "Because the purpose of business is to create a customer, the business enterprise has two and only these two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

As we see many companies operate with a limited definition of marketing and developer less advertising sales brochures and advertising campaigns.

We may have noticed that the source of confusion in any marketing campaigns is that many marketing managers apply wrong marketing campaigns for their product and many times fail to answer their consumers' demand.

Other marketing gurus and scholars have defined broader definition of marketing management. They have juxtaposed against the reality of many businesses. One may imply that the source of confusion can be found inside any organization, as we all know that the term marketing management may be interpreted to whatever the marketing department happens to do, rather than a term that encompasses all marketing activities -even those marketing activities that are actually performed by other departments, such as the finance, operations or sales departments. If, for example, the finance department of a given organization makes pricing decisions (for deals, proposals, contracts, etc.), that finance department has responsibility for pricing. Best marketing management depends on other factors such as managing the marketing segmentation.