Best product marketing

Best product marketing depends on whether or not we have applied a thorough market research and analysis about our product. It also depends on choosing the right strategy for marketing our product.

We need to ask these questions:   

What product line are we going to offer? Who are the target customers? How will our product reach the distribution channel? How much should be our product’s prices? How are we going to introduce the products?

Product orientation:  

When we apply a product orientation we should pay attention to the quality of our product and our customer’s desires. We should assume that as long as our product has a high standard, people WILL buy our product.
However, if we utilize only product orientation, we might lose out to competitors, who may produce technologically superior goods that engender higher consumer demand and thus market share.  

We should remember that a product orientation may perhaps work best in a monopolistic market form. 

Sales orientation 

Companies that apply sales orientation strategy, they concentrate on selling and promoting a particular product. They do not determine new customer desires. Consequently, they sell  an already existing product, and using promotion techniques to attain the highest sales possible.  In sales orientation a company hires affiliates in order to sell their products. This is suitable in a situation that a company holds dead stock or sells a good that has a high demand in the market. For example super affiliates who promote some digital products.

 Production orientation 

A company focuses on producing as much as possible of a given product In this case a company produces products when there is a high demand for their good. It is similar to sales orientation.

 Marketing orientation 

The marketing orientation is perhaps the most common orientation used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, and thus forging products to suit new consumer tastes.

As an example, a firm would employ market research to gauge consumer desires, use R&D to develop a good attuned to the revealed information, and then utilize promotion techniques to ensure persons know the good exists. The marketing orientation often has three prime facets, which are:

 Customer orientation

A firm in the market economy survives by producing goods that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.