Best visual branding

Best visual brand is about quality design elements. The word  branding has something to do with  design elements - such as shape, color, materials, finish, typography and composition,which directly and subliminally communicate a company's values and personality through compelling imagery and design style. Best visual branding should be properly designed and give  results in an emotional connection between the brand and the consumer. The Visual Brand Language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied uniquely and creatively in all forms of brand communications to both employees and customers. Best visual branding  creates a memorable experience for the customer and buyer and encourages repeat business and boosting the company's economic health. 

For example, as shown, a Starbucks' constant, main design ingredient was black and white icons. The icons represent elements of the "alphabet". Each year, the promotional campaigns would use the same icons but the color palette and the featured icons would change.

Another distinguishing iconic design element is the BMW 'split grill' continually employed to represent the brand. While the grill size and design details evolve over time, the underlying idea is constant and memorable. The use of color is also a powerful associative element for consistent imagery, as exemplified by the comprehensive application of orange by The Home Depot across all its brand materials

Visual brand language examples:  Nissan Sonny, Nissan Primera, CNN.

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