Product
marketing
focus
Prodcut
marketing focus deals with Product, Pricing
and Place. Product marketing also deals with
promoting the product to customers, and others.
Product marketing,is different from other marketing
tasks such as marketing communications, online marketing,
advertising, marketing strategy, etc.
Your
consumer market are the people you are trying to make your
product appeal to . For example: If you
were pitching a new video game console game to the public, your
consumer market would probably be the adult male
Video Game market (depending on the type of game). Thus you would carry
out market research to find out how best to
release the game. Likewise, a massage chair would probably not appeal
to younger children, so you would market your
product to an older generation.
The firm pursues product innovation and
attempts to create a market for
the product. A company focuses on marketing
research primarily to ensure that profitable market segment(s) exist
for the innovation. The rationale is that
customers may not know what options will be available to them in the
future so we should not expect them to tell us
what they will buy in the future. However, marketers can aggressively
over-pursue product innovation and try to
overcapitalize on a niche. When pursuing a product innovation approach,
marketers must ensure that they have a
varied and multi-tiered approach to product innovation
It
is said that if Thomas Edison depended on marketing research
he would have produced larger candles rather than inventing light
bulbs. Many firms, such as research and development focused companies,
successfully focus on product innovation. Many purists doubt whether
this is really a form of marketing orientation at all, because of the
ex post status of consumer research. Some even question whether it is
marketing.
we explore in Diffusion of innovations about how
and why people adopt new products, services and ideas.
A relatively new form of marketing uses the Internet and is called
Internet marketing or more generally
e-marketing, affiliate marketing, desktop
advertising or online marketing. It tries to perfect the segmentation
strategy used in traditional marketing. It targets its audience more
precisely, and is sometimes called personalized marketing or one-to-one
marketing.
As we all know marketers are turning to forms of permission marketing
such as branded content, custom media and
reality marketing.
Marketing gurus are able to increase impulse buying
and get people "to buy more by playing on the herd
instinct." Poeple buy goods that are popular.
Marketing is also used to promote business' products and is a great way
to promote the business.
A marketer applies the knowledge of social networking such as
twitter, myspace and facebook to improve sales;
and online retailers who are increasingly informing consumers about
"which products are popular with like-minded
consumers" such as ebay. amazon.
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